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Scam gallery: 100 annotated fictional examples

The example messages, calls and screens written for each attack in the encyclopedia, gathered on one page and sorted by channel. Each one is followed by what gives it away and the psychological lever it pulls; the full explanation stays on the attack's page.

Fictional examples — no real organization, person or address.

How to read an example

  1. The message: as it arrives, and in what circumstances.
  2. What gives it away: the observable clues, without opening anything.
  3. The lever: the psychological trigger that pushes you to act fast.
  4. The simulation: the same kind of message, to practice deciding.
  5. Deciding: the questions to ask, in order, on the attack's page.
  6. Protecting yourself: the habits that keep it from happening again, on the attack's page.

Email — 13 examples

Text message — 3 examples

Phone — 9 examples

Messaging app — 4 examples

Social media — 13 examples

QR code — 1 example

Website — 49 examples

Advertising — 4 examples

Attachment — 4 examples

A real message in front of you?